Developing Success in Your Company
It's easier than you think. Corporate
Development is a blanket term used to describe all Strategic functions.
Developing your company requires something different than just hanging out and
seeing what happens. Specifically, what corporate development encompasses
depends upon where you are now. It could involve steps to return vitality
to an old, stiff organization with obsolete and/or dysfunctional values in
place. On the other extreme, it could be like taming a wild animal before
it runs amuck.
Either way, Company (it doesn't have to be a corporation) Development and
Strategic Planning are not stuck in the ethereal, arcane, and extremely
expensive realm of large consulting firms whose employees have no practical
experience. Although there's a lot of hard work involved, it's easy
to determine where you are, what you want, and where your going - given the
resources that you either have of can get.
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Beginning to Evolve and Grow
Company Development begins with an accurate
assessment of where you are now; both in general, and relative to the
world. We will look at "The Three C's and the Four P's"
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Company (Your Company)
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Competition
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Customers
|
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Product
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Price
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Promotion
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Place (Distribution)
|
Of course, in the real world, things get a little more complicated, but while
the details are complex, the basic principals should be very simple.
Problems,
projects, challenges do not happen in a vacuum. So even if we are
addressing a specific situation, we will solve it with a "big picture"
holistic approach.
Planning and Executing Strategies are integral to Corporate
Development. A properly developing corporation is one that accommodates
change, both internally and in the marketplace. In that sense, the terms
"Corporate Development" and "Change Management" are
synonymous.
Corporate Development includes the following
To
learn more about how Willenbrink Associates can help you with specific
areas, click on the appropriate link below.
